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Market Your Alaska Outdoors Business with outdoorsdirectory.com

You Need...

...to make people aware of what you do.  Your business depends on it.  We can help meet that need -- that's our mission.

Our Mission...

...is to provide high quality information about Alaska outdoor recreation opportunities to people around the world through the World Wide Web.  This means we can help.

We can help...

...build awareness for your business.  Whether you choose to list your business in our extensive free listings directory, as a link partner, with a premium listing, or purchase other marketing services, we can help you put your message in front of people looking for Alaska outdoor information.  Please read on for details.

 



Our Marketing Services

Outdoors Directory is supported mostly by advertising revenue. But unlike other sites that offer shallow content in order to draw potential customers, our site specializes in long-form content that meets the needs of our readers for relevant, accurate, and timely information. You don't get that on sites that offer shallow content and lots of ads. At the same time, we offer many opportunities for advertisers, by way of product listings, directory listings and many others. Here is an overview; click the links in the menu to the left for more details.

Affiliate Marketing

Outdoors Directory is a member of several affiliate networks and we would be happy to discuss adding yours to our site. We have close to 160,000 pages here, many of which are filled with specific brand-name product recommendations. These take the form of recommendations in our forums, recommendations by authors on the site, gear reviews and many others. Our affiliate partners receive broad exposure to their goods and services, and the good news is that you don't pay until a sale is generated!

Directory Listings

Our directory is the heart of our site, and the main reason many customers come here in the first place. If your business is focused on the Alaska outdoors, there's really no reason not to be listed in our directory. A basic listing is free; what's not to like about that?

Free Listings

We offer free listings in our Directory for businesses that provide goods or services for outdoor recreation in Alaska. The following is an example of a free Directory listing. Note that the website address and email address are given, but they are not hyperlinked to allow readers to click and go. If you need a link to your website, or to your email, you need one of our other advertising options.

To set up your premium listing, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919. We accept most methods of payment.

Premium Listings

Premium listings appear at the top of our Directory, and receive thousands of views per year, from potential customers. A custom rotating banner ad also appears in various places on our site. Banner ads are placed in a pool where they rotate with other similar ads. Here's how it works:

Verbiage. Send us up to 90 words for the advertisement

Artwork. Send us images to use for the ad. If you don't already have an ad built, we can do that for you at no additional charge.

Cost. Premium ads cost $145 per year for the first category in which they appear. You can list your ad in additional categories for $55 per category, per year.

Automatic renewal. Your premium ad will automatically renew each year unless specified at the time of purchase. You will receive advance notification of renewal.

To set up your premium listing, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919. We accept most methods of payment.

Main Site Page Advertisements

We receive thousands of visitors to our main website. Ads placed in these areas receive a lot of visibility because our premium content draws them there. Ad sizes for these pages are 300x250, and they are placed on the right-hand side of the page where they get very high visibility. Here is an overview of some of the main sections of the site, and what each area has going for it:

Regions Pages

Many visitors and regulars go to our “Regions” pages when they first come to our site (note that the state is divided into five main regions). They are looking specifically for businesses that operate in that area. We offer a limited number of ads for each of these pages, assuring you of great visibility in your area.

Activities Pages

People visiting Alaska typically have certain activities they'd like to do while they are here, and to find those areas of interest they go to our Activities pages. Our entire site specializes in outdoor recreation and virtually all forms of outdoor recreation are featured in our Activity pages. From freshwater and saltwater fishing, to hunting, to archery, to backcountry skiing, camping, flying, sea kayaking and other forms of boating, it's all here. We offer ads of various sizes on these pages, which would be appropriate for service providers such as guides, outfitters, transporters, air charters, charter fishing companies, and others, not to mention companies renting or selling gear for each of these activities.

Gear Pages

Most of our guests need to purchase supplies or equipment for their Alaska outdoor recreational pursuits, and they check our Gear Pages often for the best recommendations, gear lists, product reviews and podcasts. We offer several forms of advertising on these pages, including our standard ad packages, and sponsored video gear reviews.

To set up your ad, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919. We accept most methods of payment.

Forums

Outdoors Directory currently has over 75 interactive forums, and they receive a huge amount of traffic. We offer several advertising opportunities in our forums, as follows:

Banner Ads

Clickable banner ads appear in our forums, and receive tens of thousands of views each month, and build name recognition even when people may not click through to your website. We limit the number of banners allowed in each forum, in order to offer you good visibility. All banners go into a pool for that forum, and rotate every time the page is refreshed. So your ad will not appear every time, but as often as possible in rotation. Here is how the banner ad program works:

Graphics. Send us a photo or graphic that can be used for the ad. If you don't have something that's ready, don't worry; we can do the graphics work for you at no additional charge.

Dimensions. Banners are wide; 234px wide x 60px high, 72 dpi.

Animation. Some animation is permitted, but is limited to three rotations.

Cost. Regional Page lower level ads are $120 a year. No discounts are offered for multiple banners.

Placement. Because we have limited space in our forums, banner ad slots are issued on a first-come, first-served basis. If the forum you want is filled, we will suggest alternatives that offer you the traffic you need. Some advertisers choose to place banners in multiple forums, but remember that there is no discount for multiple placements.

Renewal. Your ad will renew automatically every year, unless other arrangements are made in advance. You will be notified via email about two weeks prior to renewal.

Here is an example of a banner ad:

aktent

To set up your banner ad, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919. We accept most forms of payment.

Forum Sponsorship

Forum sponsorship offers some of the best visibility on our entire site. Seen by tens of thousands of people every day, your forum sponsor ad gives you the ultimate in flexibility and visibility. Your ad appears in the sponsorship block for your forum, which is visible in the forum home page, and at the top of the page on every page in your forum. So no matter how far into your forum a visitor goes, your ad will always appear on screen at the top of the page.  Click here for more details on forum sponsorship. To set up your forum sponsorship, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919. We accept most forms of payment.

Website Work

Though any of our advertising options can work by linking directly to an email address, the preferred method is to link to your website. Your website is the front door to your business, and a very important part of your public image. Whether you need a brand-new site, need work done on an existing site, hosting services, logo development, or domain name procurement, we contract with a very reliable, proficient company who will work closely with you to ensure you have a top-notch site that gets good rankings. This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call our office at 1 (907) 895-4919 to get started!


How Many Hits Do You Really Get?

It is reasonable to ask any webmaster with which you propose to advertise "just how many visitors do you get, anyway?"  It's important to distinguish between hits, page views and visitors. We get a LOT of hits.

OutdoorsDirectory.com is a busy website with thousands of visits each day.  Hits record how many times any resource from a website is downloaded.  It could be a page, an image or an audio file.  Pageviews is more helpful as it shows how many HTML (web) pages were actually seen by viewers.  Visits is also helpful as it shows unique visits.  Each visit may generate one or many pageviews.  Here is a record of our recent pageviews and visitors as recorded by Urchin.

Pageviews

2012 TOTAL:  85,422,145

2011 TOTAL:  72,387,571

2010 TOTAL:  56,826,446

2009 TOTAL:  46,452,067

2008  TOTAL: 50,675,547

2007  TOTAL: 42,043,584

2006 TOTAL:  30,258,049

2005 TOTAL:  19,013,156

2004 TOTAL:    7,935,993

2003 TOTAL:    3,880,923

2002 TOTAL:    3,293,347

Visits

2012 TOTAL:  9,629,873

2011 TOTAL:  8,502,524

2010 TOTAL:  7,221,887

2009 TOTAL:  4,923,628

2008  TOTAL: 6,713,381

2007 TOTAL:  7,215,779

2006 TOTAL:  5,124,378

2005 TOTAL:  2,627,562

2004 TOTAL:  1,345,406

2003 TOTAL:     961,612

2002 TOTAL:     728,329

 






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